Digital Marketing

As Marketing Director for the Board of Directors at Ballet Minnesota, I developed new marketing strategies for Social Media and traditional marketing avenues to promote their performances as well as drum up support and organize several of their fundraising campaigns. I also created a new branding strategy for the company; re-imagining their public image and identity to further draw attention to their performances and company at large (see below).

I have additionally worked with Storybook Ballet (a children’s ballet school) in Madison, WI to re-brand their school and build their social media presence and public visibility by introducing new interactive platforms, posting special interactive movements and designing material to create a cohesive and unified presence in the digital platform. During the COVID-19 Pandemic, I also created interactive visual learning tools to facilitate online learning for current students no longer able to attend class in-person.